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There’s a lot of news to report from 4based: All creators will now find a brand-new “Marketing Hub” under the “Business” menu item, featuring three powerful tools for customer retention and win-back:

First and foremost, the “Targeted Campaigns”: Here you can use targeted discount campaigns to win new customers (among your followers) and win back former subscribers. The freely selectable discount ranges all the way up to free access for a few days. Up to two campaigns per month are possible.

The “Welcome Offer” is aimed at all new followers – they receive it automatically. This tool is ideal for promoting on social media or in a Telegram channel. When you link your 4based profile there, all new followers automatically receive the Welcome Offer; discounts of up to 80% can be set. This allows you to very effectively increase the conversion from social-media fan to paying subscriber!

“Retention Offer” – the win-back automation: You can use this function to win back fans whose subscription is about to expire. Here too, of course, you decide yourself which discount is offered to these users.

Important: The discounts always apply only to the first month! After that, customers pay the regular subscription price. Within 90 days, a user can only use one discount offer from you.

Individual chat prices: You can now customize your regular message price on a per-user basis. This can be used in many ways: For especially loyal fans who buy a lot of content, for example, you can offer lower prices. Completely different for those who rarely or never buy – but like to write a lot: Here you can also set a higher price so that you don’t invest too much time for too little revenue. In the fetish area, too, prices can be set that these users often accept without any problem. Important: The price can only be adjusted once within 24 hours in each case, in order to keep it clear for the users as well.

But a lot has also changed for the fans: There is a new subscription management that highlights the advantages of the subscriptions even more clearly. In the new “My Creators” section, the fan sees the exclusive feeds of their subscriptions with the corresponding content. In addition, after purchasing content, they can mark it, bookmark it, and organize it clearly in folders. Expired subscriptions still show how many exclusive pieces of content have been added since the expiration. The fan sees what they are currently missing and is thus motivated to resume the subscription. Regular and frequent posts therefore help you increase the motivation even among expired subscriptions.

More infos:

4based.com