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Influencer and model Ellie Blessom is exactly the sizzling brand ambassador that Food-Narco’s hot sauces had been missing until now. That changed when CEO Jagpal Singh was able to secure Ellie for the collaboration and sign her on the spot at the Berlin Film Market.

My sauces are spicy—but with Ellie Blessom, things are about to get damn hot. She’s now by my side as my female sidekick and brand ambassador. Together, we’re turning the heat up to maximum in the spiciest cartel of flavor.
Food-Narco SEO Jagpal Singh
Food-Narco is the hottest trend in hot sauces. In Berlin, CEO Jagpal Singh has already caused quite a stir in recent years when the first creations from his sauce kitchen hit the market. Insiders were quickly won over, and the brand spread. Editor-in-chief Jens Oliver Marcks of Genuss To Go magazine said last year: “All that’s missing is the right marketing concept to bring these delicious sauces to the world.” That seems to be exactly what Jagpal has now found.
Ellie is also thrilled and looking forward to her role as brand ambassador:
The first time I met Jagpal was at the Berlin Film Market, where he was showcasing his sauces. He’s a very likable man with a great vision. I tried every sauce—and the beef as well—and can only say: there’s a heat level to suit every taste. The sauces are perfect for tortillas as well as meat or soups. I was particularly impressed by the sustainable production and the high-quality ingredients. I was immediately enthusiastic about the products—as well as the personal connection and conversation. That’s why I can’t recommend them highly enough.
Ellie Blossom
So the basics are 100% spot-on; now it’s time to win over the rest of the world—but that shouldn’t be
a problem. All that’s left to add is this statement from Derek Langer, food editor at ToGo Berlin: “In the end, it’s a definite recommendation—buy it, cook it, enjoy it!”

