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The largest industry event in Latin America opens its doors. From 10 to 13 March, over 5000 visitors will gather in Cali, Colombia.

We spoke to the organisers in advance and gained some very interesting insights. The event, which specialises in live cam, does a few things differently to its European counterparts. And it obviously doesn’t do it badly, as the visitor numbers and the high level of interest prove.

CASZIN:
LALexpo is by far the largest trade fair in the industry in South America. How long has it been around? And how did you originally come up with the idea?

LALEXPO:
This is our 9th year, we start in 2014 with the idea of showing the platforms the big market that Colombia was for them, in our first event we didn’t have lots of sponsors, but we were able to bring Jasmin one of the big ones, it was more a workshop for 500 people rather that the event that we have today. The idea came after seeing the shows of the industries in other countries, my father and I saw on this an opportunity to increase the industry in Colombia and also as a way to create commercial relationships and help the industry, studios and models to work on the right way.

CASZIN:
The trade fair is very centred on cam. Is that the biggest converter in the adult business in Colombia?

LALexpo:
Yes, we are the biggest one in our country and one of the biggest ones on the world, our last edition in 2022, we held more than 5.000 attendees, that’s not a public easy to find on other shows.

CASZIN:
You have a “networking room”. What exactly do you mean by that, is it similar to the “Meet Market” at other events?

LALexpo:
Is not the same, we also have a meet market on our event. The networking room is a space that we create this year to give to all the sponsors and exclusive area to create networking, we know that sometimes the booths are quite busy and they want a space just to chat with a potential partner without interruptions.

CASZIN:
You always have around 5000 visitors, which is significantly more than at other events in the industry. How do you manage to attract so many people to your event?

LALexpo:
It hasn’t been easy, we started with 500 attendees and each year for the past 9 years, we have increase our recognition around the industry not just locally if not globally, and this is one of our keys, we know that every year we need to be better, and be updated on what’s trending now or what are the new benefits for models, studios, and also opening the doors to other people that works in pro of the industry as designers, technology stores, clothing, dentist, etc.., allowing us to expand our market.

CASZIN:
Many thanks for the informations ! We will be happy to publish a follow-up report after your event for all those who were unable to attend.

More information:
https://lalexpo.com/

Impressions from the past event:

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