“World of Venus” Magazine – A Hands-On Comeback

Walter Hasenclever Oliver Williams

Also available in: Deutsch (German)

A special surprise awaits all VENUS visitors this year: With the “World of VENUS Magazine,” they can take home a high-quality print publication that really stands out. It is, mind you, not a traditional catalog, but a magazine that invites readers to flip through its pages—even long after their visit to the trade show. VENUS 2026 thus builds on earlier print formats and consistently develops them further.

“VENUS is a long-standing trade show with a rich history. Here, physical products
have always been the be-all and end-all.” That’s why it’s important to us to give visitors something tangible to take home—something that will last.”
Oliver Williams, CEO of cuteanddangerousxxx

The organizers also made a conscious decision to go with print.

“An event like VENUS is all about creating experiences that stick in people’s minds—and that’s exactly why you need something to hold in your hands. A magazine isn’t a disposable item. It’s a memento, a source of inspiration, and a way to extend the trade show beyond the moment.”
Walter Hasenclever, press spokesperson for VENUS.

The magazine combines relevant exhibitor information with editorial content, stories,
trends, and insights into the industry. The goal is to create a true keepsake—a
companion that lasts beyond the trade show. “We want to develop a magazine that captures the atmosphere of VENUS,” says Williams. “Anyone who takes it home should feel like they’re right back in the thick of it the moment they start flipping through the pages.”
The collaboration between VENUS and cuteanddangerousxxx was a deliberate choice. “We’
ve known each other for years and have already implemented several projects together,” says Hasenclever.
“That’s why it quickly became clear: if we’re going to rethink print, we’ll do it together.”
The implementation will be handled for the first time by the team at cuteanddangerousxxx, which has already brought fresh ideas to projects
such as the book series “The World of VENUS” or the VENUS Stammtisch.
Further details regarding scope, content, and distribution will be announced in the coming months.
One thing is already certain: even in the digital age, there are things that cannot be replaced—and that includes a magazine you can hold in your hands, flip through, and bring out again and again.